There are many advantages for companies to promote private label products. The packaging and labels can be custom tailored to meet specifications, including product name, description, company’s logo and contact information. In addition, private labeling allows more control over pricing strategies and out-of-stock situations as well as more freedom to create your own marketing plans. With stronger margins possible, there is a typically greater opportunity for profit. Private branding allows customers to create a personalized and unique image, which promotes strong customer loyalty. The products are only available from your company – customers will not go into a popular megastore and find the private brand product at a lower price. Customers will also not find your private brand product somewhere else on the internet.
Private labeling allows for greater control over many factors – including sales, marketing, and distribution. Customers also have complete control over product distribution with private label products.
Fact: You can start a private label program with Supercool with orders as small 600 pieces.
Fact: In almost all cases we can make product as it is needed or we can warehouse it for you.
Fact: We do private label programs for small distributors all the way up to companies or groups who supply the mass market.
Fact: We can have private label merchandise into your hands in as little as six weeks!
Fact: We provide our customers with only high quality products just as Supercool is known for.
(Some of our private label customers have had product on their shelf in as little as six weeks time from the first contact!)
If you have custom needs such as unique packaging or require additional time to develop a specific set of labels to roll out many products at once, the process may take a little longer. We will work closely with you to see that your individual needs are met.